objectified.

To a random audience, the movie Objectified would most likely have no significance, and would probably be considered a huge waste of time.  To an audience of designers, this movie could be considered truly inspiring.  I was fortunate enough to be apart of the audience of designers, and found that this movie changed my view on my designs a great deal.  Even though it was based on industrial design, I felt the overall concepts and themes could easily be applicable towards graphics as well.  The main point that kept coming across to me was that good design should be able to tell a story.  The designer should feel a special connection to the object, not just because they designed it, but because they truly feel that it can have a positive impact on society.  Also, the designers themselves will never be completely finished with a design, because good design never ends… every object (whether greatly designed or not) is always in need of some form of reinventing to keep up with the changing needs of society.  Good design should be sleek and simple, free from unnecessary additives or confusing parts. Most importantly, good design should be memorable.